Presented by Lindsey Markel, Senior Content Strategist - Pixo Your website needs help. No shame! Most sites do. Pages multiply, links break, site visitors can’t find what they need, and priorities are murky. A solid, clear content strategy will guide your organization toward more user-friendly, focused content. And the basics are easier than you may […]
Presented by Madeleine Wolske, Director – Illinois Small Business Development Center at Champaign County EDC Why do you need a business plan? It’s your playbook! In this webinar, we will discuss the fundamentals of business planning. Developing your business plan should be a process, not just a task, evolving with your business. Topics covered will […]
Presented by Natalie Kenny Marquez, Owner - Grow Marketing + Communications In this course, attendees will learn about some of today’s most valuable marketing channels that should be considered when developing an eCommerce marketing strategy. Participants will audit their digital existence, learn more about their target audience, and develop and implement strategies for successful traffic […]
Presented by Scott Clanin, Owner & President - Clanin Marketing This webinar is your guide to understanding the diverse range of ad types available on Facebook and Instagram. You'll explore the inner workings of creating compelling campaigns, targeting the right audience, and maximizing your ROI. Whether you're a beginner or seeking to refine your strategies, […]
Presented by Natalie Kenny Marquez, Owner - Grow Marketing + Communications In this course, attendees will learn the importance of the user experience when shopping online, as well as some helpful “do’s and don’ts” of building out a solid online store. Attendees will leave with the understanding of the difference between various eCommerce platforms, how […]
Presented by Scott Clanin, Owner & President - Clanin Marketing You may have heard the importance of email marketing but where should you start? In this webinar, we will discuss popular email marketing platforms, creative ways to grow your list, opt-in forms, email design, open rates, and many other best practices to help you get […]
SBDC Director, Madeleine Wolske, will hold open office hours at Launch (at Champaign Public Library) on the 2nd Thursday of each month from 12 – 3 PM. January – September 2024 dates: January 11 February 8 March 14 April 11 May 9 June 13 July 11 August 8* September 12* SBDC services are offered at […]
Presented by Madeleine Wolske – Director, Illinois Small Business Development Center at Champaign County EDC Thinking about starting a business in Illinois? This workshop helps aspiring entrepreneurs understand the opportunities and requirements for starting their business. You’ll be taken step-by-step through a variety of topics and have the opportunity to ask questions. Topics covered: Introduction […]
Presented by Natalie Kenny Marquez, Owner - Grow Marketing + Communications In this course, attendees will learn how using email marketing is not only helpful, but imperative, for building their eCommerce business including how it works, why segments & tags are important, and ways to keep customers engaged with their business, even if they aren’t […]
Presented by Jason Rambeck, Senior Consultant & Lead Web Developer - Pixo Website performance, or how quickly your website loads, can be easy to overlook — but fractions of a second can make a big difference in keeping people on your site. This session will walk you through easy ways to test your site speed and […]
Presented by Scott Clanin, Owner & President - Clanin Marketing Online reviews impact businesses in all industries! How should I respond? Should I even respond? How can I get more reviews? Let's review popular sites for leaving online reviews, best practices when responding to both positive and negative reviews, and tips for increasing reviews from […]
Presented by Madeleine Wolske – Director, Illinois Small Business Development Center at Champaign County EDC Thinking about starting a business in Illinois? This workshop helps aspiring entrepreneurs understand the opportunities and requirements for starting their business. You’ll be taken step-by-step through a variety of topics and can ask questions. Topics covered: Introduction to the Illinois […]