Illinois APEX Accelerator Webinar: Craft a Compelling Business Description

Presented by Natalie Marquez, Founder – Grow Marketing + Communications, LLC

There are so many places that you need to describe your business, whether it’s on your website, at a networking event, on social media, or in an “about the company” feature in the media. Without a solid company description, your brand may come off as inconsistent or unprofessional. How can you convey what makes your business special in just a few hundred characters?

In this interactive webinar you will learn why you need to have a business description, why a business description is different from your company profile and learn how to introduce an on-brand business description. Grow Marketing + Communications will make the process easy for you to walk away with a compelling description that will provide your audience a quick overview of your business that you can start using immediately.

Date: Monday, March 10, 2025
Time: 2-3 PM

Register: https://us02web.zoom.us/webinar/register/WN_IsLXy8T7T66Iazd-rualnQ
*After registering, you will receive a confirmation email containing information about joining the meeting.

PLEASE NOTE: this webinar will be recorded and may be shared publicly. By registering for this webinar, you understand that your questions or comments shared during the webinar will be recorded and shared in a public domain.

Natalie Marquez is the Founder of Grow Marketing + Communications, LLC, a firm that provides business development, marketing, branding, and communication support. Natalie has served a variety of startups in the healthcare and agriculture sectors. She also works closely with small businesses across the state of Illinois to provide strategic leadership and expertise to help companies achieve their marketing goals. Natalie also has an interest in supporting nonprofits by providing fCMO (fractional chief marketing officer) services. This allows nonprofits to access strategic marketing expertise and the experience of a CMO without having to incur the full cost of hiring a full-time employee.