Presenter: Madeleine Wolske – Director, Illinois Small Business Development Center at Champaign County EDC Why do you need a business plan? It’s your playbook! In this webinar, we will discuss the key points of business planning. Developing your business plan should be a process, not a task. It should be a dynamic document that evolves […]
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Presented by Natalie Kenny Marquez, Owner - Grow Marketing + Communications Attendees will be challenged to evaluate their current eCommerce marketing strategy (or lack thereof), create audience personas, set measurable marketing goals, and then implement these components by developing a marketing plan using a helpful template to guide them along the way. It will also […]
Presented by Scott Clanin, Owner & President - Clanin Marketing Google Ads is the leading online marketing service that allows companies to promote ads at the top of Google search results and throughout websites across the world. Through this webinar, you will be trained by a Google Certified Professional who will cover all the necessary […]
SBDC Director, Madeleine Wolske, will hold open office hours at Launch (at Champaign Public Library) on the 2nd Thursday of each month from 12 – 3 PM. January – September 2024 dates: January 11 February 8 March 14 April 11 May 9 June 13 July 11 August 8* September 12* SBDC services are offered at […]
Presented by Lindsey Markel, Senior Content Strategist - Pixo Your website needs help. No shame! Most sites do. Pages multiply, links break, site visitors can’t find what they need, and priorities are murky. A solid, clear content strategy will guide your organization toward more user-friendly, focused content. And the basics are easier than you may […]
Presented by Madeleine Wolske, Director – Illinois Small Business Development Center at Champaign County EDC Why do you need a business plan? It’s your playbook! In this webinar, we will discuss the fundamentals of business planning. Developing your business plan should be a process, not just a task, evolving with your business. Topics covered will […]
Presented by Natalie Kenny Marquez, Owner - Grow Marketing + Communications In this course, attendees will learn about some of today’s most valuable marketing channels that should be considered when developing an eCommerce marketing strategy. Participants will audit their digital existence, learn more about their target audience, and develop and implement strategies for successful traffic […]
Presented by Scott Clanin, Owner & President - Clanin Marketing This webinar is your guide to understanding the diverse range of ad types available on Facebook and Instagram. You'll explore the inner workings of creating compelling campaigns, targeting the right audience, and maximizing your ROI. Whether you're a beginner or seeking to refine your strategies, […]
Presented by Natalie Kenny Marquez, Owner - Grow Marketing + Communications In this course, attendees will learn the importance of the user experience when shopping online, as well as some helpful “do’s and don’ts” of building out a solid online store. Attendees will leave with the understanding of the difference between various eCommerce platforms, how […]
Presented by Scott Clanin, Owner & President - Clanin Marketing You may have heard the importance of email marketing but where should you start? In this webinar, we will discuss popular email marketing platforms, creative ways to grow your list, opt-in forms, email design, open rates, and many other best practices to help you get […]
